The hotel that built humility

It was a dark and stormy night. An older couple walked into a small hotel in Philadelphia. The older man said, "Would you like a room for the night?"The young, friendly, smiling clerk looked at the couple and explained, "There are three conventions in town. Sorry, but all of our rooms are taken. It's 1am and the weather is terrible outside. I can't send a good match like you in these elements....

Virat Kohli: the fastest growing Indian brand

Virat Kohli's smile at the end of the 2016 IPL final said it all, an acceptance of the result and a reminder of the changed person he was.Virat Kohli is today the fastest growing brand in India. The upshift has taken place between Diwali (October 2015) and Holi (March 2016). Kohli's rankings were on the rise in the last 3-4 years, but they were always behind the great Dhoni. Athletes typically...

How To Market Your Local Business With Twitter

I recently read that Google Inc. is employing thousands of people to call local businesses. This means that they want to increase their income by targeting local businesses to sell advertising. You can promote your business using Google AdWords (pay-per-click advertising), Google Maps, and Google Places. The last 2 are free services. If you want to stay ahead of your competition, you must use...