Book Summary: Cash in a Flash – Fast Money in Slow Times – By Mark Victor Hansen and Robert Allen

This book is a New York Times best seller and I can see why. If you are not familiar with the perpetrators, they are hitters. Mark Victor Hansen is the co-author of Chicken Soup for the Soul with Jack Canfield. This book and series have sold more than 65 million copies. That is really unbelievable. I read one of Robert Allen’s books in the late 90’s called Multiple Streams of Income. This was and is a great book and is more relevant today than before. Think about it. Years ago, one person could work and support the family and then both spouses needed to work to support the family. At times like this, two people working is not enough due to the job situation and price pressures on living expenses. Multiple Streams of Income shows you the power to make your money work harder than you in multiple areas. I will profile that book in a future summary.

Why is this important to me?

When you ask him to spend his time reading two books in one, it has to be worth it. This book is worth it because it talks about the importance of recurring sources of income. Setting up systems that pay you every month is the master key to wealth. This concept eludes most people and that is why this book and the other books by these authors are worth reading.

Incentives drive behavior. This is one of the most powerful concepts of the human condition. Think about it. Have you ever tried to lose weight and failed? What was your compelling “why” for doing it? If it was because you want your pants to be a size smaller then that’s not a big reason, but if your energy was depleted and you weren’t very happy then you MUST switch and that’s a compelling incentive. Compelling incentives drive behavior so that when there is enough pain, change occurs.

This book is aimed at both the left and the right brain. They are two books in one. There is a fictional story of an intellectual group and there is a non-fiction book on facts, figures, and “how-to” actions. In this summary, we will talk about 3 central things:

1. Wow Now – Have you ever been captivated by something? Can you vividly remember it? Wow Now, in a nutshell, has to do with not only visualizing your future but virtualizing it. This means that you must imagine it with your whole mind and body. Remember that thoughts are things. The IPOD was born in the mind of someone at Apple. Wow Now is designed to surprise you virtualizing your future with the 5 senses. Another critical component of this is silencing your inner crybaby. Blair Singer’s book Little Voice talks about this concept in great detail.

Your Little Voice, if left unchecked, ends up being your inner critic. This is very important because it is the number one cause of inaction and a poor lifestyle. This is the voice that says, “I’m not good enough,” “I can’t do that,” “and Cash in a flash is a joke and it’s not possible.” All of these excuses come from the primitive brain designed to protect you. It’s fight or flight. If you see a bear in the forest, don’t ask yourself what to do. Your adrenaline shoots up and you react. The negative inner critic doesn’t want you to fail and is very risk averse. That is why 82% of Americans say they want to write a book and only 5% do.

Your dreams must be bigger than your fears!

2. The Inner Winner: The Inner Winner is your inner voice that comes from your heart. This is where the true passion for life lives. The inner critic comes from your head. When outlining multiple books, a clear point stands out. High achievers in ALL books love what they do for a living. None of them would call it work. Warren Buffett, the world’s largest investor, loves to accumulate money and watch it grow. He doesn’t want to make a few extra bucks, HE LOVES STORING MONEY. If you really listen to those words, you will see the difference.

3. Dream Team – In Napoleon Hill’s book, Laws of Success, he talks about the power of the Mastermind group. This concept is really simple. Two heads are better than one. Of all the learning techniques, mentoring and association are by far the best. Mastermind allows you to emulate the best of the best. If you want to run companies like Steve Jobs, then study it. Find out what motivates you. If you want to grow your business from X to 10X, look for a team that has already done so. This will save you years of heartache. Take it from me; I wasted a lot of time trying to figure it out myself. This turned out to be a huge waste of time. Things that took years to “learn” by trial and error could have been completed in months through the use of masterminds and mentors.

Cash in a Flash is an excellent resource from two highly successful authors. Both bring their uniqueness to the table and the principles they share are solid.

Once you get past the mental limitations of your inner crybaby, the “how” is easy. Creating strong cash flows in income streams through the use of real estate, licenses, and information are very strong concepts that require little cash investment. It requires study and time.

I hope this short summary has been helpful to you. The key to any new idea is to incorporate it into your daily routine until it becomes a habit. Habits are formed in just 21 days. One thing you can take away from this book is the power of the Mastermind. When you have a problem you want to solve, talk to someone who has already solved it, which is the essence of the mastermind. Do this every day and good things will happen. With the power of the Internet, anything is possible and almost all the answers are at your fingertips. Immerse yourself in this idea every day and your entire world will change.

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