Writing Book Reviews – Fiction

A book review describes, analyzes, and evaluates the quality, meaning, and importance of a book. It is not to be retold, and it is not a book report or summary. A review is a comment. While there is no "correct" way to write a review, some essential information is needed in each one. Fiction and nonfiction books differ not only in content but also in the components that should be in a review....

Effective Strategic and Business Planning

Strategic planning is a coordinated and systematic process for developing a plan for the general direction of an organization and the allocation of resources to optimize future potential. Many businesses start with just an idea and a desire to succeed. Sometimes it works; more often, it doesn't. According to the US Small Business Administration (SBA), the top reasons businesses fail are a lack of...

The best things to do in Kuala Lumpur

Whether you're looking for an exciting weekend getaway or an extended vacation filled with cultural learning, Kuala Lumpur has a lot to offer. The food, the sites, the culture and the fun attractions make this capital city a place for a short or long vacation, either alone or with family and friends.Probably the number one and most obvious attraction in Kuala Lumpur is the Petronas Twin Towers...

Insurance Quotes in the Digital Age

Insurance is great. Yes, it can be a pain to find. Sorting out prices and policies can be tricky. So what if everything could be made as easy as pressing a button? The great news is that it almost has. what makes it frustrating Making a monthly premium payment can be frustrating, but it's easy. Once you file a claim, you realize how much that monthly payment was worth. Finding the right policy,...

Positioning – Marketing’s Fifth "P"

All marketers, business students, and entrepreneurs have been taught the 4 "Ps" of classic marketing: Product, Price, Promotion, and Place as the marketing model designed for companies to use to define their marketing strategy. . The marketing mix has been around since the beginning of time and is used as a tool to identify customer wants and needs and how to approach the competitive...

Social Media Marketing – Putting your company in the social crowd

It is always difficult to market to certain demographics. With social networks getting bigger and bigger, there is no better platform to use. Using social media to your advantage can help you determine what kind of audience to target, who enjoys what, and who is likely to enjoy your product. With these tips, you can use social media and make it one of your biggest assets in your marketing...

Top 10 Advertising Mistakes and How to Avoid Them: Part 10 of 10: Running Poor Ads

Today is article number ten in our series of Top 10 Advertising Mistakes and How to Avoid Them. I really appreciate you going through these first nine articles with me. Ideally, they have imparted some experience, knowledge, help, to avoid or eliminate some of the advertising, marketing and media pitfalls that many advertisers have had to deal with. I limited this series to 10. That's not to say...

Pool practice against a machine?

Billiards is a fun sport because anyone can play it, even if you've had a couple of drinks. It is entertaining and fun to play when you bet your friends for a little extra money and play money. But before you get too cocky, there might be a new kid on the block, and "it" might be a lot harder to beat than the friends you've been playing with at the local pool hall.There was a great article on...

How to connect with social media influencers and increase your conversion?

Influencer marketing may seem like a new trend. It is clearly on the rise.But what is an influencer on social networks?A social media influencer is a social media user who has established credibility in a specific industry. And they have a strong "influence" on their followers.Your followers trust and value your opinions, statements and recommendations. A social media influencer has access to a...

What to do after having had a personal injury?

After an injury or accident, victims often feel overwhelmed and confused. If you've had a personal injury lately, you may have no idea what to do or who to turn to for help. If the injury occurred due to the negligence of another person or party, you may want to take the appropriate steps to obtain the compensation you deserve. Below are some of the tips that will help you know what to do after a...