A search in the three main search engines with the keyword “Soccer 2010” shows an interesting combination of results.
* News-The Guardian
* Video results
* en.wikipedia.org/wiki/2009%E2%80%9310 …
* kuathletics.com/sports/m-footbl/…/kan-m-footbl-sched.html –
A quick look at the results shows us that all three search engines have fifa.com and wikipedia.org in the top ten search results. Both sites are licensed soccer 2010 sites.
As for the other positions in the top ten results, the three SEs have completely different results. The location of the SE keyword varies for each search engine. While Google displays a mix of results ranging from the official soccer site to news sites, soccer videos, and simulated soccer games, Yahoo! it also has the same essence in its results except for the video results. Bing also includes Twitter in its results, but not videos.
We don’t know exactly what the search engine is looking for. ‘Football 2010’ could indicate quite a few things; the search engine could be looking for the official soccer site, the latest soccer news, or it could be looking for simulated soccer 2010 games. It could be anything.
Based on search keywords, search engines try to show a combination of sites that can be broad and focused. Thus helping search engines to find what they are looking for. If for example another keyword or keyword phrase is added to the search word ‘football 2010’ like, ‘football final 2010’ or ‘football teams 2010’ or anything else that makes the keyword more specific , the engines will definitely generate the exact match in one of the top ten results.
While search engines are becoming more specific and picky about their searches, as internet marketers, while working on SEO or search engine keyword optimization, it really pays to promote your products and services through various other media such as social networking sites, public relations sites; instead, they limit themselves by promoting only in PE. (Since search engines now show results from a combination of sites) By including long-term keywords in your SEO and SEM, online search engine marketing campaigns will increase visibility and since you are extremely focused, keywords will give you better traffic conversion.