We are almost at the corner of the year 2018. But I am sure that it is not too late to talk about the main digital marketing trends of the coming years. Somewhere between a solid action plan for Q1 2019 and creating digital marketing strategies, it’s good to know how the market will shape up in 2019.
Below are some trends that will govern digital marketing around the world.
video marketing
One of the most effective digital marketing techniques of the coming year will be video marketing. According to a report, 80% of online content will be transformed into a visual representation. It will give an overview of the product and services with a touch of entertainment and humor.
Since the adoption of smartphones and social media platforms, video is preferred as one of the best ways to market a product. A short video not only communicates a message effectively, but is also capable of giving your campaign an emotional mood.
AI – The future of machines
According to a report from Adobe, machines will soon be decisive enough to make strategic marketing decisions. Isn’t it fascinating? Imagine that all you have to do is store all your data on a machine server and you will get suggestions for your marketing strategies. It is not over yet; These strategies will be in sync with your customers’ behavior patterns. AI will greatly change the face of marketing in the near future.
Automated chat boxes
I am sure you must have come across a chat box while browsing the internet. Chat boxes are one of the most implemented Artificial Intelligence applications. Not only do they show results at a faster rate, but also the chat boxes are fun and offer a personalized experience to customers. Also, in a recent IBM report, 85% of all customer service interactions will be performed by machines by the end of this year.
voice search
You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says that 65% of smart speaker owners say they don’t want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of browsing data.
Have you tried searching for content through voice commands? That’s where digital marketing comes in. All the SEO you do on your website should also be based on voice commands.
The fall of the Kingdom – Internet vs. TV
In this millennial generation, where a person spends more time using a phone or surfing the internet, the television is merely a device to connect game modules. According to a study, people will spend about 2.5 hours online and 2.7 hours on the subway. This leads to a change in the advertising pattern, moving from television channels to Internet sites.
Content – The Confidence Soldier
We read articles, blogs, newsletters, and more, on a daily basis. But what if you can’t find genuine content you can trust? Content is not just about facts and figures, it should be easy, clean and snappy. In the year 2019, content will be just as important as it was before. It makes a data set trustworthy and genuine through any medium.
If you are still looking for information on the same, then connect with us and let our experts help you with some deep insights on digital marketing trends in 2019.