Crowdfunding PR and why it is important for campaigns.
Crowdfunding campaigns on Kickstarter and Indiegogo have collectively raised more than $ 1 billion for project creators. Hundreds of thousands of crowdfunding campaign projects are launched each year. So what does this mean for the founders? More competition for attention and more noise than ever to try to break through.
Crowdfunding is increasingly used by founders, artists and entrepreneurs as a way to raise capital and the industry is expected to surpass traditional angel and venture capital models of raising money for startups and ventures in the very near future.
Every day there are several hundred new tech-enabled products, movies, clothing lines, or design projects that are launched. You’ve spent the last year or more working on your project, prototyping your idea, and bringing your product to life. Launch time has come, how do you make your way?
“A brave entrepreneur / startup creates a new product through thick and thin with innovative technology poised to take over the world …”
Your story is probably similar to one worth telling and worth doing well. It is important to pin down the true history of what you sell, what you have created and why it is important and should exist in the world. Think of your favorite brands and companies in the world, there is something special about each of them that creates brand loyalty and sets them apart from their competitors.
There are 5 true and proven ways to promote a crowdfunding project, win sponsors, and become a success story:
Friends / Family / Personal Contacts
Create a distribution list before launch
Social media advertising
Public Relations Campaign / Crowdfunding PR
Organic traffic from the crowdfunding platform
The first three should be strategies that usually work before the campaign. Once a campaign is launched, you can expect to become a trending project on Kickstarter or Indiegogo to rank higher on your page and get organic traffic that way.
You can also pump money into Facebook advertising and hope to drive traffic that way. However, advertising on Facebook is not always the most profitable way to market your project. One, cost per click (CPC) can often be expensive and we often hear of campaigns that don’t get a solid return on investment in social media advertising.
That leaves a Crowdfunding PR campaign as your biggest opportunity to get the word out about your project.
Every successful crowdfunding campaign has a few things in common. But the main characteristic that all these have is the exposure to the media. Getting picked up by the media and blogs is the real secret to success on platforms like Kickstarter and Indiegogo. Major media outlets are always looking to share the latest projects and there are dedicated communities dying to hear about your project, be it a 3D printer, drone or EDC (Everyday Carry) product.
The best thing about using a crowdfunding PR strategy (including Kickstarter PR and Indiegogo PR) is that it turns out to be the most cost-effective way to spread the word and build a great network about your project. A single feature in a major medium can drive significant traffic and promises to your campaign page. From a promotional standpoint, you won’t get better value anywhere.
See the top campaigns with all the major media logos posted on your campaign page? A crowdfunding media strategy can provide great legitimacy to your project and show the rest of the world that this is a project they don’t want to miss out on.