There is a lot to know about managing Google AdWords. Google’s privacy policy is not that high yet as they are updating and releasing their new features for the AdWords platform. The new Google AdWords interface may take some time to understand, but once you get it, it will be a breeze. In 2018, Google found itself in a product advertising wrestling match with Amazon. This year, Google AdWords management introduces some exciting new features for the marketing business. You should have the following five characteristics, whether you are running a business for the commercial company or some digital store. Let’s see what are the main features introduced by the Google AdWords administration.
For the year 2019, the old version of the AdWords admin interface will be removed and you will get the new interface that will help you operate better.
Here is the list of five features that AdWords management should use in 2018.
The new AdWords interface
It will take some time for users to get used to the new Google AdWords management interface. Once they understand the interface, they are sure to love it. In the new interface, you will enter the world where you can bid on different call extensions, target revenue, check out some new landing pages, and also promote discounts. The new Google AdWords management interface is making all of this possible for its users.
In the new user interface of the Google AdWords management system, you will get a new user interface, as well as some amazing controls. The most favorite update to the user interface is the call detail reports. In the old version, you could only see the levels, but in the new interface, you will know how long your keywords are. In the new Google AdWords interface, you will get the cool dashboard where you can see all the trends.
Extension promotions
In 2018, more than 180 billion dollars were spent on digital marketing. What does this have to do with promotional extensions? In the new Google AdWords update, the main update is the extension promotion, because with the help of this you can take your product to more doors. It is well documented in Google Policy that the increase in extensions depends on the click-through rate. Advertisers are always trying to attract more customers. Google is trying to do everything for you so that you spend on AdWords, not Amazon.
Message extensions
If you designed your landing page as a masterpiece, chances are high that users will contact you before they read your page. You must use the new Google AdWords “Message Extension” extension so that you can be easily contacted. Message extensions really do participate in user engagement with your landing page. Post extensions are the important part of your landing page. PPC management works here too, as in a standard text ad users can click through to your page, but engagement isn’t always 100%. PPC management is the other side that helps you in some other effective way. If you use the message extension, you will know what your users really want from you.
Just call the ads
PPC management works in the form of call-only ads. Please note that call-only ads will only run on mobile-enabled devices. This enables the optimization of clicks on phone calls. Google AdWords unlocks more than enough data for you to run a call-only ad campaign. With the help of calling ads only, you can see the following things like
- How many users click on your page without the call? How many calls were made and what is the duration of each call? What keywords are generated when the ad is clicked?
Shopping Campaigns
Shopping ads are served by AdWords as it is the best way to market Shopping campaigns. A simple search can produce a large number of results regarding your product. This is the difference that shopping announcements can make. According to the latest report, 87% of clicks come from shopping ads and 60% of shopping ads are unbranded keywords.
Final remarks
AdWords got a lot of updates in 2018 and hopefully these tools will help you and give you a fresh approach. If you are still having problems, make an appointment with our experts and professionals to speed up your account.