With numerous readers, blogs have become very popular as a portal for entertainment, for news, and for business purposes all at the same time. Blogs are slowly gaining great importance in everyday news. We have seen in the past that blog posts have affected the political landscape of a country. Blogs gained popularity especially after 1998. But this was not popular with the masses as it was very expensive. The online blog became popular with the open diary and later with the live diary. But blogger.com is mainly responsible for its popularity in the post-1999 period. The website was largely revamped after it was bought by Google in 2003, which made it even more popular with the masses. The online blog can be of different types; these include text blogging, which is the most popular way of blogging. Text blogs are basically articles or posts that the blog author publishes. A blog page can include images, videos, etc. There are blog websites on the Internet; these are also called blog hosting websites. These sites provide the basic structure of a blog in which the user can make changes according to her wishes. Blogging can also take the form of an open journal online. Many celebrities are on blogs to interact with their fans without much fuss.
A very important and essential part of a blog is the readers. Therefore, due importance is given to the opinions of the readers. For this reason, blogs often contain places to post comments, suggestions, complaints, etc. An online blog can also be used as an SEO or search engine optimizer for a website. This is to popularize a website in search engines. The blog may contain links that take the reader to the home page of the original site. In this case, it should be noted that the theme of the blog must be in accordance with the theme of the original website. The more times the user is directed to the author’s website, the more traffic they receive. This makes it even more popular on search engines. There are some tips that can be followed to increase the popularity of online blog and original website at the same time. Blog articles must contain material related to the topic of the website. Articles should also have enough links to direct the reader to the website. Although the articles are meant to increase the popularity of the website; It shouldn’t sound like a website ad.
There are some rules for writing articles for an online blog and making them interesting. Articles should be short and contain enough material to interest the reader. The title and subtitles are another important factor. Headlines should be interesting enough to grab the reader’s attention. It should be direct and simple. It is advisable to follow the reverse pyramid structure and put the conclusion at the beginning of the article.