Google AdWords is a promotional system whereby advertisers bid on certain keywords so that clickable ads appear in Google search results. Advertisers have to pay for clicks. This is how Google makes money with every search.
After a short description, let’s focus on the main information of the Google AdWords updates for 2018, which is provided in this article. Google realized that the popularity of AdWords is in the hands of the big players and it needs to be changed in a new way. Here, you can find the latest Google AdWords news, features, and updates that were introduced in 2018.
Update n. # 1: Google Introduces “AdWords Reach Planner” Tool for YouTube
Google has introduced a new tool known as the “Research Planner” for YouTube and other video platform ads in AdWords. This tool helps predict a rich conversion rate of a specific video campaign on different Google-supported media platforms such as YouTube. The implementation estimates to reach several video campaigns and support future planning campaigns to connect with the audience in an appropriate way. It also helps to select the precise format of the budget and marketing objectives. The “AdWords Outreach Planner” is available in beta, but is expected to launch the full operational account.
Update n. # 2: Google AdWords Introduces Advanced Extended Landing Page Report
Advertisers began experiencing new updates to the AdWords interface in 2018. The recent update comes with a view of full reporting metrics for expanded landing page URLs. With the help of landing pages, conversions from AdWords traffic are visible. Therefore, it is essential to review the performance report of the landing pages for each URL. The feature was previously available as well, but now you can get the landing page URL expansion in the report which is the same.
It helps you locate how traffic is reaching each website landing page. Information such as “Valid AMP Click Rate” and “Mobile Optimized Click Rate” are available in the report with various metric data such as cost, clicks, and conversion rate.
Update n. 3: Google AdWords Introduces the Promotion Extension
The promotion extension is one of the latest updates from Google AdWords, added in the “Ads & extensions tab. This shows up with a tag icon in search for text ads, which helps the ad stay Stand out in SERPs. This can be beneficial for e-commerce sites. It is used to display specific offers or promotional sales presented by the website. Some of the benefits are as follows:
- The promotional message in the ad can be offered twice with the promotion extension.
- Limited characters can be used using the Promotion Extension which is useful.
- Increase the CTR of the ads.
Update n. # 4: Google AdWords ad rotation settings rotate indefinitely and get optimized
Google has made a recent statement that advertisers will now be able to rotate and optimize indefinite ads and try to be successful. There are four options that AdWords advertisers use, highlighted below:
- Optimize for conversions
- Optimize for clicks
- Rotate indefinitely
- Rotate evenly
Update n. 5: Google made changes to Shopping product listings
With a new variation, Google has created lists of products in the “Buy Now” category. They also started showing prices along with details about the product and the shipping option.
Update n. # 6: Google AdWords provides bid adjustment feature for interactions
Recently, Google has released an update called Bid Adjustment that makes interactions easier. For call extensions, they have created bid adjustments in mobile search ads. For all sitelink extensions, it is noted that ads can be designed with appearance in mobile search ads. Google offers the best opportunity and ensures that mobile ads appear with call extensions. This applies to campaigns or call extensions with the call-only feature.
Google AdWords allows you to set the budget of advertisers by running ads on ad networks to promote the company’s brand. Therefore, the latest Google AdWords news, features, and updates could be helpful for effective promotion.