First impressions are important, especially in the business world. “Why?” you might ask.
Let’s start by talking a bit about neuroscience.
At a single glance, a pair of human eyes can absorb so much information very quickly that the human brain quickly concludes whether a certain object is a threat or essential (safe or beneficial) to its well-being.
In a matter of seconds, this subconscious process of evaluating received information has already greatly influenced a person’s state of mind and, with it, their choices.
This is what psychologists call “heuristics”, and this is what we ordinary people often call “intuitive judgment” or simply “common sense.”
Whether we accept this idea or not, we cannot deny that it is clearly basic in human nature that we depend, albeit unconsciously, to a large extent on the initial information that our brain gathers at a single glance.
These pieces are called “anchors”. The truth is that names are the best anchors. You can’t just name a delicious cake “delicious chocolate cake”. Words matter.
Can we relate this to the way web addresses and brands are treated? Definitely yes! Before a customer can even think about it, they have already decided whether to visit a website or not.
Can your choice of a name make a big difference? Yes! Can the same apply to domain names? So much more yes!
Consider how crucial your blog’s domain name is.
How to choose the best New Zealand domain name for your blog
Your NZ brand name is a critical point in your business or endeavor because how your domain name appears in the marketplace affects its reception and, with it, your chances of success.
Appointment is a branding process. Naming wisely is marking wisely. A name is an important tool for marketing. Your blog’s domain name is the “anchor” of your business, as the name itself is the foundation of your online and digital identity.
Think of it this way: a name is something that should help customers decide. “What sounds good is probably good” is honestly what our brain tells us each time. Names will be the first things the viewer will evaluate to see if something is interesting, relevant, and credible.
Here are 5 simple tips for choosing the best New Zealand domain name for your blog:
· The domain name must represent your brand. Remember that you will use that domain name until the end. It is a compromise, so consider it carefully. Make sure the domain name is attractive, memorable, and doesn’t sound like thousands of domain names out there. Be unique.
· “Less is more.” If your domain name is longer than necessary, chances are good that your New Zealand customers may misspell it several times before finding the correct page. Keep it short and simple, but not too simple to the point of being boring and uncreative.
· Take advantage of the different domain extensions, don’t presume it has to be .COM. Go local with a .NZ domain, or get creative with a gTLD for your industry – there are plenty to choose from, from .FLORIST to .PHOTOGRAPHY and everything in between.
· Avoid using numbers in your domain name. This can confuse your customers whether they should write “6” or “six”. So to be safe, avoid using numbers.
Do your research, in case the domain name you come up with is already in use or is copyrighted. Don’t rush, but don’t take too long either, as domain names sell quickly and you can lose your dream domain if you’re too late.
Name your business carefully as you would your own child. Who knows if your domain name will be added as a verb in the dictionary, for example, Google?