You want to generate massive income, make more sales, simple, right? But how many average small business owners do you think know how to sell? Letting your competitors steal your hard work. If you want to know how to sell more effectively, which means putting more money in your pocket, keep reading, this could be the article that will change the way you think about selling.
Create long-term value, not short-term value.
A smart and astute entrepreneur knows that building value will pay off in the long term rather than in the short term. He may lose some money initially, however in the long run he will earn many times the return. The rule of thumb for any long-term value is success, it’s as simple as that, “make sure your customers are always happy.”
Put it practically, you can offer more bonuses that are worth a few more than the price they pay to buy your product.
You can call or email from time to time to check your progress. You should treat your customers like a long-term friend. Friends won’t just take money from their friend and elope the next morning.
Always maintain a good relationship, follow up, this will make your customers always recommend you to their friends, associates or family for many years. Jeff Bezos said, “If you build a great experience, customers tell each other about it. Word of mouth is very powerful.” Your customers will spread the word, which can have a positive impact on your sales.
Focus on the sale first, not the product.
You need to avoid making the mistake of so many small business owners who initially have all their concentration on their product, instead of focusing on selling. You need to sell to make money. So focus on selling, selling and selling. Here are some ideas that may inspire you:
Go get close to people. Whenever you go; to the mall, cafe or club, there’s nothing wrong with simply saying hello, handing out your business cards and telling them about your business and all you have to offer. Tell them about the immediate benefit after buying from you, which may get them to accept your offer.
Be consistent, some people walk away after making a timid request. They quit too soon. Keep asking until you find the answers. In sales there are usually four or five “no’s” before you get a “yes.” Jack Canfield said, “If you’re not getting close to what you want in sales (or in life), you’re probably not asking enough.” You must be persistent and never give up until you make those sales.
Advertise in the newspaper. Place your advertisement in a way that shows you have authority. You can write an article on your specialized topic. You may not get paid at first, but the credibility you’ll build over the years is what gives your business the momentum to stay alive.
Finally, make sure that your product is really what you say it is, offer a good product for the continuity of your business. “I think it’s very important that whatever you’re trying to make or sell or teach has to be basically good. One bad product and you know what? You won’t be here in ten years.” Said by Martha Stewart. So make sure your product is a good one that will keep people coming back to you.
After all you have done, what follows is to wait and see the result of your efforts materializing in terms of sales. Continue the process over and over again for your new or existing products.
For your success!