The best makeup in the world is MAC makeup, without a doubt. Created in 1985 by Frank Toskan and Frank Angelo, MAC cosmetics were designed to withstand the harshest conditions. Ordinary drugstore makeup doesn’t look good under bright lights, and most of it sweats or wears off under normal circumstances anyway. However, the chemists who created MAC cosmetics designed them to withstand almost any challenge thrown your way. It’s good for all ages, all races, and all genders, which later became the company’s motto.
MAC makeup is also a brand with a social conscience. There are four social initiative issues that the company currently has: MAC Cruelty-Free Beauty, Back to MAC Recycling, MAC Kids Helping Kids and MAC AIDS Fund. Despite the fact that MAC cosmetics was purchased by the Estee Lauder Companies in 1994 and the original founder, Frank Angelo, died in 1997, the new owners continued the MAC AIDS Fund. The great thing about it is that every penny from the sale of the eight products under the Viva Glam name is donated to charity. This has raised more than $86 million for the charity since 1994.
If you are a makeup artist, you can get a 40 percent discount on the price of MAC makeup. Other beauty professionals can get a 30 percent discount. The brand is also extremely socially diverse. Spokespersons in the past have included everyone from RuPaul to Linda Evangelista. MAC beauty icons have included Liza Minnelli, Diana Ross, Raquel Welch and Catherine Deneuve. Overall, MAC makeup has done a lot for the industry and the community. They perfected the makeup and are a great role model for other American companies. It can be said that part of her success is due to her acceptance of all things beautiful, and that is something we can all get behind.