As the owner of a tennis club.
You need to focus on getting your staff to grow their email list every day, and to do so, they will need to take consistent daily action.
Before entering the tips.
Let’s take a look at why you want to do this in the first place, and have your staff focus their full attention on doing it.
“With a huge email list, you can offer big discounts or something for free and then sell to your members.”
You can use email to drive more traffic to your club on weekdays during off-peak hours.
Also, you can use affiliate offers and take advantage of them!
We could go on and on, but you get the message.
Now, here are 3 tips to get started that can help you get started building your email list.
1) Collect your email scheme.
This is the easiest and the first one you should start doing.
Instruct your staff to collect email from everyone who comes to your club.
And that means everyone.
Give away a cheap tennis gift or something, but do whatever you have to do to get their emails and then import those emails into an autoresponder.
(I use Mailchimp and it’s free to sign up and they allow you to get up to 5000 members before they charge you)
What a great deal!
Okay then.
2) Offer a free event.
This is another great way to build your email list.
Host a free event and ask your members to invite their friends and family to attend.
He would give free clinics in the morning and then do a round robin in the afternoon and end the event with a free barbecue. (Nothing expensive, just hot dogs and hamburgers)
Then make sure everyone who comes by, who is not a member, signs a form and provides their email address.
Sorry, let’s go further than that.
Ask them to give their phone number and address.
This way.
You can use direct mail and keep in touch with them with more offers in the future.
With this tip, you can use it to triple your memberships in no time.
By the way, it is also my favorite of all.
Last tip.
3) Use YouTube.
Upload videos and then request your email in exchange for a free visit to your club or e-book,
YouTube is the only marketing channel that many clubs do not use.
And the ones that are using it never use an autoresponder and some don’t even add their websites.
Just watch some of his videos.
YouTube provides you with backlinks and if you use the right keywords.
Many of your videos will appear on the first page of Google.
Your club can use testimonials and video promotions.
But be sure to add an auto reply in the description part.
These are really the only 3 things you need to do to grow your email list.
And this is the best part.
By doing this weekly or monthly, the activities will complement each other and you will continue to grow your list and your membership!
Then you can keep it growing by using a referral system.