Getting people to watch your YouTube video creations first requires that you understand why they watch videos in the first place. In the broadest sense of this, they are curious about what you have created because its title or topic has intrigued them or someone has sent it to them to view, which increases their level of curiosity and they choose to view your creation because of this curiosity. So knowing this, you’ll want to employ strategies that encourage people to share your creations and the easiest way to do this is through a “Call to Action” – ask them to share if they like it or make it visibly easy for them. . them to do it.
Regarding your topic, the best way to jump on the bandwagon when creating a new video is to create something that relates to something that’s hot right now. Using tools like Google Alerts helps with this, seeing what people are tweeting or posting on Pinterest or Facebook also gives you insights. If what you search on YouTube is general or flexible enough, you can take advantage of these trends, and with people voraciously searching online for relevant new content these days, you have a good chance of catching a piece of the action.
This is the type of content that can go viral if you manage to catch the right waves. The trick is being able to get ahead of the curve on a build. Access early adopters/viewers looking to be the first kids on the block to know something and then eager to share their discoveries with Facebook friends, real friends, co-workers, etc. Videos of this type are often short-lived in terms of viewing, but while they’re “hot,” they fly high and fast.
Then come the more selfish and learning types of videos. People want to increase their knowledge in certain areas so they can be more successful, which can include finding ways to earn more money, be better at their jobs, wanting to find new tools online to teach their kids, wanting to get to the next level in currently trending online games (overlaps with the bandwagon principle of what is also trending). Here you can publish content that will continue to have an audience for the long term. Your informative videos will be viewed over and over again over the years by ever-increasing viewing bases if you’ve created content that is timely relevant. You don’t fly as high or as fast as you would when creating videos on trending topics, but your growth should be steady over time as more and more people learn about your content.
Now that you’ve selected the direction of the videos you want to create for people to watch, you need to create quality content that people want to watch. There are several elements you need to work on to ensure this quality exists.
Entertainment value: You want to make sure you grab their attention quickly and then hold it if you’re trying to get them on an entertainment level. You have to continually push interesting or visually appealing content throughout your video for them or they will click and go elsewhere. And this requires some initial planning to achieve.
Apparent content value: If your goal is to deliver solid value-enhancing knowledge, you need to make sure your content is deep enough to give them real value that is actually useful to them or you’ll lose them as a following, so every creation you build must have depth. Don’t put anything superficial out there or you may lose them and never get them back.
emotional value: The best video creations on YouTube contain a good level of emotional value that reaches the viewer. For entertaining and/or trending videos, you want to push certain emotional buttons in a person, like laughter, sentimentality, bonding with people, pets, children, etc., desires, like live rich, live healthy, live thin, travel , etc. For knowledge videos, emotions include having money to pay bills, travel, retire, etc., becoming more popular, famous, or even noticed, solving a nagging problem: being successful or accomplishing something, etc. The better you can relate emotionally to the people in your creations, the more what you create will be seen.
Titles: Take the time to come up with good titles for your creation. Don’t just create a title that is bland or just describe your content in a “vanilla” way, try to create something that can grab a person’s attention. For example, a simple title to improve your website could be “Improve your website for SEO”; a better one would be “Get your website right with the Google search engine”. The second will catch the attention of more viewers. Great adjectives help improve display results.
Brand and consistency: Create a topic so people know what to expect every time you post a new video. This also applies to branding – create a recognizable brand that people can easily remember and spot as they browse for content to watch. The consistency of branding and theme will make those who like your content watch the next release in a series. It’s also a good idea to create different playlists for your creations so that each playlist can stay consistent within a theme and new releases appear in each playlist as the next installment in the series. If someone finds a video tagged “Episode 9 – Content Title”, for example, and likes it, they’ll also want to watch episodes 1-8 to make sure they haven’t missed anything in the series. Therefore, create well-defined playlists consisting of a theme and release videos in a series; it helps the previous videos to be seen and makes people anticipate the next release of the series so that they can watch it after the release as well.
Call to action: Make it easy for people to watch other videos in your series. Strategically place YouTube “cards” and annotations on your creations that direct people to your playlist so they can see all of your related creations or the next video in the series. Note: I like to always use the “Open in new window” option when adding them to give people a chance to finish viewing the existing creation as well. This, by the way, also has the added benefit of improving viewing stats per video.
These are just some general ideas to help you improve your YouTube video viewing statistics. Combine these strategies with effective video promotion techniques and your created content will get good exposure on YouTube.