If you happen to be the type of person who enjoys reading headlines and then only a few sentences above the headline, then you most likely used RSS feeds. RSS stands for Really Simple Syndication used by news websites, bloggers and webmasters to post short titles and pitch notes about posts they have added to their website. The good news is that RSS is also great marketing when used correctly.
RSS feeds provide real-time news that can be read using an RSS reader on your desktop or organized for reading on a specific website. Some browsers even offer built-in RSS readers so you can read the news without worrying about getting a reader.
Some blogs have built-in RSS feeds that publish feeds as soon as the webmaster writes the post. Some of the most popular blogging websites that offer this technology include Blogger, WordPress, and LiveJournal to name a few.
The best part of using RSS feeds is that you can even post news from other websites that belong to your own content, thus giving your readers more real-time news on the topics. Most webmasters just put a snippet in the top 1/3 of their web page so readers get the news right there instead of searching several different websites. This provides your readers with exactly what they want: real-time news. If they are interested in the news, they can click on a link to go to the website and read the rest of the article.
RSS feeds show the title and about two or three sentences about the story. By adding RSS to your website, other webmasters will take your feed and provide your news to other interested parties around the world. This will bring more traffic and more subscribers to your feed.
When adding a feed to your website, be sure to use keywords that you want to rank higher in search engines. This way, the content you provide will be rich in keywords related to your website and will help you rank higher for those keywords or phrases. When adding posts, make sure your title has at least one of your keywords to ensure you get the most out of your RSS feed.
Using RSS as a marketing tool will help you get more targeted traffic, more sales, and even higher search engine rankings.