To answer the question, “What is social media SEO?” Maybe first I need to try a definition of what social media is. It is the social networks that clearly include Facebook, Google+ and others. It also includes Twitter and social bookmarking sites like Delicious, Digg, and Stumble Upon. Then there are Wikipedia, wikihow and wiki answers, along with Yahoo! and their responses and social networks.
Social media SEO is about getting your site on all of these sites or at least the ones that people tend to use a lot, bookmarking pages, adding comments, and generally promoting your site. Of course, comments should be relevant to the posts, and they should also add information to make your site (you can always leave your URL) seem authoritative on topics related to your niche. This is important. You want to create a higher profile for your site so that it will move up the search engine ranking pages (SERPS), so you should not write negative comments on sites that have comments posted by your competitors. What you are trying to do is create a positive image for your site, as well as getting it to move up in the SERPS. Do not use comments that could be construed as spam, as this simply serves to irritate people.
You need to create a business profile on both Facebook and Google+, which is now open to businesses. These are the two main players in the field of social networks without a doubt. Google+ membership may not help with customers right away as it currently only has about 40 million users while Facebook says it has 800 million active users and more people are joining every day, but Google+ is an arm of the Google empire which includes their search engine which is important because with a high profile in their SERPS your business will theoretically expand because you are more visible the higher up you are on those pages.
All social networking media sites provide webmasters with backlinks to their site which are necessary to move up in the SERPS. Basically, you ignore these valuable links at your own risk. Part of SEO is about getting as many reputable and relevant backlinks to your site as possible, and Google will undoubtedly rank those who are in your social network higher than others in their SERPS. You can do this by pooling all the +1’s you have on your pages and on your site, which will ultimately ensure an increase in your SERPS position.
Having a presence on all the social networking sites means you have to spend a lot of time writing comments that are relevant and interesting and reviewing certain posts, and this is where you could use a good SEO service, as they offer to put your pages on social bookmarking pages as a separate package, and depending on how many links you want, such a service can be purchased for around a hundred bucks, which is a good long-term investment in your site.
Social media SEO is a very valuable tool for any online business and SEO companies can use it for you in a way that will increase your site’s SEO much faster than you can. Paying a relatively small sum for such a service will be a good long-term investment in your site. Why not check out some prices today?