Social Media Optimization (SMO) should not be confused with Search Engine Optimization; however, both generally address online marketing strategy. Search engine optimization involves activities like generating links and traffic to your website, and social media optimization does the same. SMO is only one part of the processes that search engine optimizers have to go through. In other words, SMO stands for social bookmarking in a way. The difference is that in SMO, you advertise yourself as an expert rather than the business itself.
SMO is done by submitting the main (business) website to various social media sites. Even if SMO is only one part of the SEO umbrella, it also requires the same intensity of effort that SEO must go through. Achieving the goal of web presence requires patience. Social networking sites can offer unlimited web presence to web optimizers. The search media optimizer uses your name and reputation as a vehicle for business visibility. The SM optimizer is free to use a fictitious name/person. One can create a non-existent person by building his character. However, it would be easy if the character’s bragging was avoided. This should be kept in mind that whether the character used in search media optimization is a fictional person or not, the background should be built with sufficient skills and experiences about the chosen business field.
Often the main cause of marketing failure is less exposure of the company being marketed, which often ends in brand anonymity. The only way to make the business survive is through proper and continuous promotion. Promoting the business, especially if it is fairly new, is the hardest part of doing business. Even more difficult if the business has to operate online. Since you have to operate in the vast world of the Internet, website visibility is undoubtedly a tedious job. However, as the experts say, the result will be worth the effort. Nothing is more rewarding than watching your business grow.
Competition is the very essence of having a business. Savvy online entrepreneurs know this fact that once the business is up and running, there are only two ways out: either compete or fail. Competing is like hitting your head with a baseball bat and failing is like committing suicide. Of course, one would prefer to choose to compete because there is a 50-50 chance of winning. But what if the business is still new, newly established? And what hope is there when one’s business ventures into the same field where there are giant competitors? It’s nice to know that the World Wide Web makes competition fair and fair. Through social media optimization, it is possible to win the battle in online business. Now, this is where strategy counts.
Popular social networking sites such as Facebook, Friendster, MySpace, Photobucket, Flickr, and YouTube are recommended. Optimizing the website using these social networking sites is ideal as they have millions of subscribers. They are free and this is what makes them win more users. Some things must be considered in the use of these sites. Since it is social media, it is imperative to connect with more users. The virtue of kindness is the golden rule and Online Identity Management (OIM) is a law that is carried out with extreme caution. Only positive character traits should be shown to encourage more connections and popularity. Coming with popularity must be his reputation as an expert in his field.
One of the SMO specialists highlighted that SMO tactics are a great web optimization alternative. The time will come when it will take over other SEO methods to generate huge traffic and revenue.