Most people don’t know this, but headlines are the most important factor on any pay per click affiliate site. Headlines directly impact how many clicks you will end up receiving and what your earnings will be at the end of the day.
Pay per click affiliates will spend hours adjusting their ads and researching the most valuable AdSense or Overture keywords. They will then spend hours of the remaining time making sure to maximize the traffic going to their pay per click affiliate site. They will then proceed to take a few hurried seconds to decide their headlines.
Big mistake. A headline change can multiply the readership of an article, publication, or web page by a staggering 100 percent or more. What this means is that it doesn’t matter what content you’ve written or how good it is, if the headline doesn’t do its job. The first job of a headline is to make sure that as many people as possible read your article. They will hardly have a chance to click on your ads if they never land on the page. Once your visitors are on your pay-per-click affiliate site, your headlines will also decide whether you’ll barely get clicks or have people clicking feverishly on your ads.
In fact, the power of your headlines starts right from the search engine results page. It’s quite common to see sites that, for example, rank 10th on a page and receive far more visits than sites that rank first on the same page, simply because they have a more catchy title. It’s all in the headline. Your pay per click affiliate earnings depend more on headlines than you might imagine.
Your headline should only select people who may be interested in your pay per click affiliate subject
The headlines that get barely any clicks, let alone enough readers, are the general ones. There is no doubt that this is one of the most common mistakes pay per click affiliates make when it comes to writing headlines. The tendency most people have is to write the kind of headline that will appeal to as many people as possible across as broad a spectrum as possible. Usually, this effort to attract everyone ends up attracting no one.
Instead, your headlines should be strictly focused on the type of people you know will be interested in the content provided. Pay per click affiliate programs make it easier because of the importance of using keyword rich articles. Still, a lot of effort should be made to interest the target group you have in mind as much as possible with your headline. Every effort should be made to narrow the focus of your headline as much as possible.
A clear sign that your headlines are too general is when you find that most of your visitors tend to spend only a few seconds on your pay per click affiliate site. This is a clear sign that they get there only to discover that the content is not what they were looking for, the headline was somewhat misleading.
Your content provider needs to spend a lot of time on your pay per click affiliate headlines, your earnings depend on them
This is why you or your low cost content provider should spend a lot of time headlining your pay per click affiliate site. This writer usually writes multiple headlines for the same article, before and after writing the content. Then I’ll go back and spend time tweaking and changing headlines until I settle on the headline that I think will be the most effective. I usually do the same with my clients and also with my own pay per click affiliate articles.
Headlines should create more hunger and more pain than the pay per click affiliate article can satisfy
This is the most important pay per click affiliate headline secret. Just consider for a minute why someone would want to click on your pay per click affiliate ad. It’s the same reason people click on the same pay-per-click ads when they appear next to search engine results. They usually search for even more information than what is provided by the search engine.
Therefore, an effective strategy to use with articles is to create such a deep hunger for even more information on the part of your readers that they will feverishly click on your pay-per-click affiliate ads in search of it. This all starts with the headline, of course.
I am not saying that you should only provide incomplete and inadequate information. If you do this, no one will spend time on your site. Instead, you should provide such valuable articles that have such valuable insights that they create a hunger for more knowledge in your readers.
Their pay per click affiliate headlines should make readers aware of their “pain” or “headache” in the form of inappropriate information. The more “pain” your site visitors are in, the more clicks they will execute on pay-per-click affiliate ads.